GRANT LARIMER

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Portfolio: MasterCard (www.mastercard.com)

Challenge
 The MasterCard website had not been structured to accommodate the changing needs of the business or the consumer.  The goal was to catalog the content and functionality available on the site, identify which pieces of content were applicable to the MasterCard target audience and develop an intuitive and flexible structure to accommodate current and future content needs.
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Solution
 The initial step was to complete a thorough site scan and catalog all the content and functionality currently available.  In addition, areas of potential growth were identified.  Each piece was reviewed, identifying the goal and audience for all content.  Following a content collection exercise with members of the target audience, the site structure was developed and documented.  The project concluded with extensive usability testing on all site sections.

Portfolio:

Structure - Usability - Interaction
 

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